Jerry and I set out to make a handmade boot that would bridge the gap between full custom and mass-produced; a custom-quality boot that you can have immediately. Our boots are made by craftsmen who use their hands for every aspect of the boot. This process takes years to learn and a whole lot of patience as well. It is very common for these craftsmen to take pieces of leather home to hand-tool throughout the evening. Using old world methodology, these craftspeople ensure the integrity of the product, producing about 10-12 individual boots per day. You just cannot find that kind of earnestness and consistency from a factory making 500-1,500 boots a day.
Right now in footwear we can see that productivity and efficiency have taken over from quality and attention to detail. When it comes to the western boot business, this shift has cost the consumer and diluted the market.
Many new companies are trying to sell the “handmade” experience with a mass-produced boot, using sneaker technology and advertising the “comfort” of their boot. A real handmade western boot is already comfortable, because they are made entirely of leather that allows the feet to breathe and reduces or eliminates foot swelling. There is no layer of cardboard or plastic to create the illusion of comfort in our boots. Instead, they are Goodyear welted and lemonwood pegged. Resole, repair, and hand them down. These boots are built to last.
Our handcrafted cowboy boots are not better because they cost more than a western style fashion boot, but because they are authentic. They are authentic in the way they are made - using fine imported leathers and skins. They are authentic because of the craftsmen - who have utilized and handed down their methods and techniques for decades.
Our bad-ass bootmaker hails from Leon, Guanajuato Mexico, the Western Boot Capitol of the World. When we found him he was carrying on his father and grandfather’s tradition of quality handcrafted custom boots. We invited him to help bring our vision alive; to join forces with us and to revive the styles and patterns of his family’s fantastic collection, along with other vintage styles from and inspired by the Golden Era of the Cowboy Boot- the 1930’s thru the 1960’s. New designs are created from our own artistic ideas and imaginativeness, along with input from our remarkable Boot Mavens.
A maven is someone with knowledge of a topic, with the ability to share that knowledge and to guide. Our Boot Mavens do not disappoint, and we’ve commissioned them to handle every aspect of the customer-centered side of our business. Because we value the relationship with you, our customer, our excellent Boot Maven service ensures the right boot for the right person. Because of their connection, passion, and attention to detail, we give you the service and commitment rarely seen in today’s retail environment.
In a world of unabashed consumerism, deceptive advertising, and cheaply produced products, we put quality and value above all else.